Tax preparers are responsible for filing federal and state tax returns for clients. They should be an expert in all types of tax forms appropriate for their clients' needs. Also, they are knowledgeable about schedules set by the IRS.
Clients of tax preparers range from individuals to business owners. Individuals hire tax preparers to work on their personal tax returns. While business owners hire them to manage business returns such as Corporations and Partnerships. Business tax returns are more complicated. It involves accounting or bookkeeping to make sure all records are correct before filing tax returns.
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Starting your career as a tax preparer is not difficult. Tax preparers do not need to get professional licenses. However, register for a PTIN with the IRS so you can be an Enrolled Agent (EA). Unlike licensed Certified Public Accountants (CPAs), they cannot represent clients before the IRS.
Before registering, start your career path by getting training. Check your local community colleges if they offer any courses. You can also get training from the Accredited Council for Accountancy and Taxation (ACAT) and the National Association of Tax Professionals.
ACAT provides accreditation through the completion of the course and passing the exam. There's no need to be accredited, but having the certificate helps to get hired or get paid more.
Once you've finished your training and registered with the IRS, you can start working as a tax preparer. Here's a better look at the responsibilities of being a tax preparer:
Tax preparers are responsible for filing tax forms based on their client's needs. As a tax preparer, you must understand a client's financial situation. You must conduct interviews with your clients to assess their tax preparation needs. Tax programs have interview modes to help you get the information you need from your clients.
Clients would disclose each of their financial activities. So, tax preparers need to be trustworthy. Remember: a tax preparer deals with clients' financial data. Your success in the tax preparation business relies on your integrity and trustworthiness.
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Tax preparers should also provide tax information to their clients. It is also common for you to offer advice on completing a client's tax return. Offering advice may not be tax planning, but the basics of tax planning are to make sure the clients' withholdings are correct.
Answering your clients' tax questions are also expected. In some cases, tax preparers offer help with a client's future tax planning. Help clients understand state and federal tax laws to make better financial decisions.
The tax preparation business is not just processing your client's data. It's a business built on good professional relationships. The first chance in building a good relationship with the client is via the tax preparation interview.
Maximize building relationships with your clients with these tips:
Clients look for tax preparers they can trust. Make sure to communicate this from the very first time you meet your client. Look professional and presentable. Smile and be accommodating. Offer a beverage to your client and make them feel comfortable.
Before asking your clients about their financial records, start discussing personal information first. Every tax interview starts getting basic information such as full name, birthdate, contact information, occupation, and Social Security numbers.
Make the most of your tax preparation interview by understanding your client's previous tax filings. This is a very essential action for when you have new clients. Do your best to get all the data from previous tax years, you'll need to know Adjusted Gross Income to file the tax returns electronically. If your client has been with you already, make sure to check your previous records, too. Looking at your client's previous tax filings might refresh your mind to ask pertinent questions.
Get to know all of your client's possible sources of income. Some clients do not know that their side business needs to be filed. Knowing about odd jobs or overlooked sources of income would help you advise your client better.
Overlooked sources of income:
Sometimes, your client may forget about other sources of income when it's a passive income. Examples of those are income from investments. Here's a list of all other sources of income that you need to ask about:
Some clients forget the income they receive in a year unless asked. So, make sure to be thorough in asking for these details.
Asking about any possible deductions or credits for your client helps them get a refund. Go through a list to help jog your client's memory on whether he qualifies for a deduction.
Here are some of the possible tax deductions or credits:
Help your clients recall through the interview, so you won't miss out on any possible tax deductions. Know all about possible tax credits for your individuals and businesses from the IRS website.
Once you're done with the interview, get the necessary financial data and start discussing tax planning with your client.
Remember, the tax business is more than just entering data into a computer program. Tax preparers need to understand what the data is representing. Only through understanding your client's insights and data can you serve him better.
Tax preparers should collect a client's financial records. Tax preparation entails making sense of the client's finances based on available information.
Some clients will submit organized financial documents. Others have all their receipts in a shoebox. You must go through them and identify which ones go on the forms. The more questions you ask your clients, the better information you get. Understanding the information helps you make an accurate representation of your client's tax returns.
Encourage clients to complete these documents to file their tax returns. It will also maximize clients' refunds.
A tax preparer calculates tax returns based on the collated financial documents. You must have excellent attention to detail and technical know-how.
The computations must be error-free because mistakes can incur penalties. Reliable, professional tax software can help compute clients' taxes. UltimateTax provides more than just a secure tax software. They provide excellent tax preparer support, too.
You can contact UltimateTax through phone, email, chat, Facebook, and fax. Tax preparers can have peace of mind even when there are difficulties with understanding the program.
Then, a tax preparer completes the clients' tax forms and file them. You must check each data input and verify computations before filing.
File tax returns either electronically or manually via mail. A tax preparation business must become an IRS affiliate to file electronically. Apply for your Electronic Filing Identification Number (EFIN).
Filing returns electronically is an advantage for both tax preparers and clients. Tax preparers could file returns with faster processing times. You can also reduce inaccuracies on a client's tax return. Clients can also receive their refunds faster.
Clients who would like to file their returns through the mail may do so, as well. The clients would sign a waiver to file taxes electronically.
Based on a client's needs, tax preparers may offer bank products. Bank products are an additional way for you to add revenue. You can guide and advise their clients on which products to use based on your client's refund amount. Keep in mind that the cheapest and quickest way for clients to get their refunds filed is to get a direct deposit from the IRS.
Tax preparers must be pre-approved before offering bank products to their clients. Get the necessary approvals first to offer these product options.
Tax preparers can start a business focus on the filing of taxes. Tax season begins from January to April of the next calendar year. If you extend personal tax returns you have until October to get the returns filed. From December of the previous year, a tax preparer can start providing services to the following clients:
Tax preparers can help with the filing of income tax returns for working clients. Mainly, they can charge for the preparation of clients' W-2 forms.
Taxes of corporations and companies is also a good market for the tax filing service. Tax preparers can handle tax filing for small companies to big businesses. However, you may want to consider specializing if this is the type of market you want to get into. For example, you can specialize in tax filing of business in the food industry like restaurants or food suppliers. Handling too many clients from different sectors may be complicated for someone who is just starting. Once you're ready to expand, you can consider branching out to other industries. You can also offer filing 1099s for small businesses. Each business is required to file 1099s to any supplier that they paid more than $600 in the tax year.
Another type of client our non-profit organizations. When filing taxes for these types of clients, a particular specialization is also required. Different tax rules apply to non-profit clients. Plus, various exemptions depend on the state where the non-profit organization operates.
Aside from tax filing, tax preparation businesses can also offer accounting services. In some states, you must be a certified public accountant (CPA). In other states, you can offer bookkeeping services which include reconciling and verifying bank statements and items.
Tax preparers have available time for other ventures after the tax season. During the off-season, you can offer bookkeeping services to your clients. Your client's advantage in using your bookkeeping services is that once tax season comes in, it will be easy for you to prepare their taxes. Additionally, since bookkeeping can be a monthly service you can keep income coming in all year long.
The standard tax preparation services are those related to a client's income and investment portfolios. However, there are other dedicated taxes, such as insurance or sales taxes. If you have other qualifications (i.e., you are a lawyer or a CPA), you can also provide this service for your new business.
As shared earlier, clients for tax preparation ranges from individuals to business owners. Everyone needs to file taxes. So, there's no shortage of possible clients.
As a new tax preparer, your family and friends would be your first clients. Ask for their support by being your client. They can help spread awareness of your practice through word-of-mouth and online reviews. Market yourself as the "Tax Guy or Gal."
Connect with your friends who own small businesses. Talk to your former employers and ask around if they would need your services.
Tax preparers need to build trust with their clients. So, it's okay if you've already had a previous connection or relationship with your first ones.
Once your family and friends become your client, you'll also receive referrals from them. But you shouldn't stop there. A tax preparer should network and get referrals from your circle of influence.
Get referrals from your suppliers and vendors, former co-workers, and past classmates. Ask references from the members of your organizations and church. Your good relationship with them would be a testament to your future clients.
Another great referral would be from your previous clients, as well. Always put your best foot forward when providing your tax preparation services. A kind word from your past clients is good marketing for your practice. Paying for referrals is also a good business practice. Paying a referral fee of $20 to your client is the best $20 you will spend in advertising.
Local businesses like restaurants and contractors usually have one to ten employees. Most likely, a bookkeeper would not be one of them. These businesses would outsource tax preparation tasks.
Businesses with accountants and bookkeepers may also outsource tax preparation tasks. Outsourcing tax preparation is an excellent cost-cutting technique. It saves time and money for the company.
Now, that you've learned what kind of services to offer and clients to pursue, start building your own tax preparation business. It is not easy, but it is stable and very profitable. Learn more about how to grow your business through the following pages.
Employer Identification Number or EIN is issued for tax administration purposes of your business. An EIN is also known as the Federal Tax Identification Number. Before you can request for other government documents, you would need to process this first. All other government forms will require you to declare your EIN.
TIP: Do not confuse the EIN with your EFIN. These are two separate and different ID numbers. To lessen your confusion, EIN is a 9-digit number while the EFIN is only a 6-digit number.
You can only apply for an EIN if your business located in the U.S.A. or in U.S. territories. Also, you should be eligible to work in the U.S. In this case, you would need to provide your taxpayer information such as your Social Security Number (SSN) and Individual Taxpayer Identification Number (ITIN).
Read the application instructions first before starting your online application. The online application does not have a save option. You must complete this in one session. If you take too long, more than 15 minutes, your application will expire and you have to start over.
Once you've finished the application and all validations are done, you will immediately get your EIN. A notice will pop-up, which you can download, save, or print.
Business licenses and permits depending on your business type and location. It's best to research what kind of licenses and permits you need in your State. Requirements and fees may also vary.
TIP: Some states issue a license or permit for a limited time only. Make sure to check your documents so you know when you need to renew them.
Before you can do work as a tax preparer, you would need to register with the IRS. In this case, you need to get your Preparer Tax Identification Number or most known as PTIN. Getting a PTIN is easy and free. Check out how to get your PTIN here.
Nowadays, tax filings are done electronically. In this case, the IRS has required each tax preparation business to get an Electronic Filing Identification Number or EFIN. If you were building your own business, this is mandatory.
EFINs take about 45 days to process because the IRS does a rigorous checking of each application. Prioritize getting this ID number before you start setting up your office or looking for clients. If you don't apply until November the time to get your EFIN could take longer due to volume.
In your business timeline, make sure to have your EFIN before January comes. If you file in January, you're most likely to get it by March. By that time, you won't have time to acquire clients.
Not all tax preparers need to get an EFIN. Remember, only businesses need an EFIN, not each preparer. Learn more about how to get your EFIN here.
Similar to any kind of business, make sure to assess first what you need to set up your business. Setting up your office would come after.
Start your business by acquiring the necessary registrations for it. Of course, as a tax preparer, do not forget to get your PTIN, EFIN, and business registrations. Research and talk to your local government, too. Some states and cities have additional requirements.
Make sure to plan your business milestones. Since you're starting out, you can set targets for at least one year.
Create a calendar to identify when you need to work on specific items for your business. As mentioned, tax preparation is busiest during the first four months of the year. Maximize the less busy season to grow your knowledge, expertise, and your business.
You can also create three-year, five-year, and ten-year plans. The clearer the business plans, the better for you.
An advantage of being a tax preparer is its mobility. You can set up your tax preparation business at home or rent an office. Many tax preparers choose to work at home. Meetings with clients could be done in co-working spaces or quiet restaurants. For privacy, a home office can accommodate clients.
However, if your home is not suitable to receive clients or do your work, renting an office space may be a better option. You can rent a small office or find a good co-working space that you can rent for longer periods of time. As your business grows, you will want to find a designated space or tax office so you can have year-round hours.
Of course, this is a crucial step. Building a tax preparation business has minimal start-up costs. However, that doesn't mean that you should splurge your entire budget in one go. Calculate how much you can invest and prioritize the essentials first.
The easiest to budget to make is the one for recurring expenses. This is the type of expense that you can easily estimate due to the schedule. Create a spreadsheet that tracks your daily, weekly, monthly, quarterly, and yearly expenses.
Here's a list of the usual recurring expenses:
Estimate your initial budget by reflecting on your own monthly expenses. For items or services that you do not personally use, research on its current price in the market.
Knowing your expenses per month will help you determine how much you can charge your clients. A good business stays afloat when both expenses and profits are managed well. Well, of course, having profits should be one of your goals.
Once you've checked all your recurring expenses, identify which ones are fixed and which ones vary. You can argue that there are no fixed costs because all expenses change over time. So, to manage this, you should budget in a specific timeline: short-term and long-term budgets.
If you are starting your business, it's best to create a short-term budget of three months and six months. After the timeframe you've set, check your expenses and make the necessary adjustments to your budget. Once you've gotten a hang of it, you can create your long-term budgets: one year, three years, and five years.
For fixed costs, you can create estimates for longer periods of time. However, for variable costs, you need to create estimates based on the trends you can see. In this case, reviewing your expenses every month, quarter, and year helps you get better in creating those estimates.
TIP: Find out what expenses you need to pay for one-time only. Create a separate spreadsheet so you won't be reminded to pay them at a certain schedule.
Now that you've outlined how much your business will cost, it's time to check how much you can charge your clients. Aside from the expenses, you also have to factor in non-variable factors such as your expertise, time, and the current market.
Most often, time and expertise are computed the same way. The idea is the higher your expertise, the faster you can get things done. However, in the tax preparation business, it's not just the speed that clients are looking after, it's also the accuracy. Additionally, the more experience you have gives you more confidence. A confident tax preparer makes the client feel better about choosing you.
Another way to determine how much you'll charge is by looking at the current market. You don't want to be undercharging or overcharging your clients because you didn't know how much clients would pay for your service. Tax preparation rates are different when you're in New York and when you're in Dallas.
Understanding the current market also means checking your competitors' rates. You don't want to be offering rates that are too low or too high from your competitors. Going too low may drive the whole market rate down. If your rates are too high, you might not get clients.
Now that you have an estimate of your expenses and possible profits, it's time to build contingencies. Create "what if" scenarios to understand how much adjustments you need in your budget. Here are some questions you should ask yourself:
Creating these scenarios and planning contingencies to address these will help you manage your budget well.
Once you have all the data, start creating your initial budget. Remember, you need to review and analyze your expenses and profits every month. Learning how to manage your budget will lessen the pains of maintaining and expanding your business. As time passes, creating your budget won't be as daunting as it used to be.
Technology has advanced and improved the way businesses are done. Even the tax industry has evolved with the emergence of tax programs and electronic filing. However, tax preparation is still an administrative type of business. So, investing in essential office supplies can ensure productivity and efficiency in your practice.
Most tax forms are available on the IRS website. The IRS has detailed the forms and the instructions for each one for easy download and reference. You can fill it in using the Adobe Acrobat PDF Editor. Afterward, file the forms via the e-File application.
However, not all clients want to file their tax using the IRS e-File system. Clients who opt for paper filing their tax returns do not want to take on risks on their personal tax and financial data security. Some clients may not be eligible for an e-filing option, too. In 2018, IRS still received 13,628,000 paper tax returns.
For paper filing, you can order available tax forms from the IRS for a limited quantity. Expect the forms to be mailed after ten business days. If you have regular clients who prefer paper filing, make sure to order forms as soon as you can. Tax forms for the calendar year filing are available for ordering as early as December 1 of the previous year. Paper filing is not as common as it used to so be sure to allow additional time preparing and mailing.
Example: 2019 Forms are available for ordering from December 1, 2018.
TIP: Order red ink forms from the IRS, instead of printing it on your own. Red ink forms such as Form W-2 or 1099s are specialized. If your self-printed red ink form is rejected by the IRS scanner, you will be penalized.
Printing your own tax forms means that you are applying for substitute forms. The IRS must pre-approve how you print these forms. Printing mistakes could damage the IRS's scanning machine and could cause delays. To get approval, you must submit an application for review via email.
Steps to applying for substitute forms approval:
(Not something many individuals do, but it is a solution)
Sample Checksheet from IRS Publication 1167: Exhibit C
If there are problems submitting via email, you can mail the forms to the address below:Internal Revenue Service
For your reference, you can learn more at Publication 1167: Guidelines related to Substitute Forms.
The IRS scanning machines are sensitive, which means forms that do not adhere to its guidelines could be rejected.
Tax forms can be purchased from suppliers aside from the IRS. When dealing with a tax form supplier, you must ensure that the forms comply with the guidelines. Official IRS tax forms are printed in either an 18-pound ANSI C paper size or a 50-pound offset book paper.
TIP: When purchasing your tax forms from a third-party supplier, make sure they adhere to the IRS' printing guidelines. If not, your client may be penalized.
If you were approved to print out substitute tax forms, you don't have to use the IRS' official paper standards. Substitute tax forms can be printed on standard letter size (8 ½" x 11"). However, make sure that the thickness of your paper is not less than 0.003 inches. If the paper is too thin, it will be rejected by the scanning machine.
Whether you do a paper filing for your client or give them a copy, you would need a reliable paper supplier.
When starting a business, it's better to scout for paper suppliers available in your area. Get your mail and shipping supplies from your paper suppliers, too. Shop around for your business' envelopes, mailing labels, and stationery.
The easiest way to get suppliers is through referrals. Consult with your friends and family for their recommendations. However, here are the top five paper suppliers in the US for your consideration:
The Horizon Paper has been in the business for more than 40 years. The company operates in 13 service locations and has partnered with 37 paper mills across the nation. The Horizon Paper prides themselves with their good customer service. Customers get an account on their Customer Portal for easy ordering and monitoring. Horizon Paper is certified with the Forest Stewardship Council® Chain of Custody and Sustainable Forestry Initiative!® Chain of Custody.
The Kelly Paper company carries printing papers and envelopes from world-class paper manufacturers around the globe for more than 80 years. They offer a wide array of paper products including envelopes and specialty papers. They have 42 stores nationwide; mostly near the West Coast. Similar to Horizon Paper, Kelly Paper also has a customer's webpage for faster transactions and monitoring orders.
The International Paper is one of the world's leading paper suppliers. They operate in more than 24 countries. In the US, they have more than 200 facilities. They provide various paper products for different types of businesses.
Of course, for office supplies, you can count on Staples. They house different brands of paper products and other office supplies that fit everybody's needs. They have available customer programs that give rewards and discounts. You can either order supplies online or go to the hundreds of stores nationwide.
Everything anyone needs is now online, and one of the largest online shops is Amazon. Check out their office products section. Ordering supplies is convenient and easy. If you're on Amazon Prime, you'll have the advantage of one-day shipping, too.
If you're a member of a big box store, buying your paper at their discounted prices could be an option for you, too. When you're starting out, you can get paper on your own. However, when you've started growing, ask customer service to set up a recurring order for you.
You can also check out Paper Index's directory of paper suppliers and find one near you.
Aside from printing tax forms, you'll be printing memos, contracts, and invoices in your business. So, a printer is one office equipment that you need to invest in. As a tax preparer, you'll be printing possibly thousands of tax forms for a year. A basic tax return with multiple schedules would be printed on a minimum of 12 pages. A bank product could easily print over 40 pages. If you are mailing any returns, you will have many more pages so the return can be mailed in. Additionally, no matter what printer you settle on, be sure to have a backup toner cartridge.
If you are buying a printer for your business, it's best that you choose a laser printer instead of an inkjet. Laser printers can handle heavy-duty printing tasks. While inkjet printers are best for home use where printing is done only on occasion.
Another advantage of laser printers is that it prints faster. When you're working with high-volume printing, speed matters. Now, some laser printers are not great in printing images such as photos. However, this shouldn't be a problem since the nature of your business deals with only text and numbers.
Another feature that you might consider is the level of noise coming from your machine. If you work in a small room, a noisy printer could be disruptive.
You may also want to consider whether you will buy print-only or multi-function printers. Print-only printers provide more efficiency since the whole device is dedicated to one task only. However, multi-function printers provide a wide range of versatility for your basic office needs like printing, copying, and scanning. Choose one which best suits your needs.
Here are our recommended printers that can handle high-quality output despite the high volume.
The HP LaserJet Enterprise Printer is a printer that can deliver good results in as fast as 5.3 seconds. In a month, it can handle a total of 250,000 papers per month. This means you can print an average of 12,500 papers per day. As per speed, it can print 55 pages per minute. This printer is only available for printing in black ink. However, it produces high-quality resolution with 1200 x 1200 dpi. Although this printer is a little pricey, it's a good investment because HP is known for its durability.
If you need a colored printer, the HP Color LaserJet Pro is the ideal printer for your tax preparation business. Colored printers are slower than monochrome ones. It prints black and color pages as fast as 10.3 and 11.7 seconds, respectively. Print up to 40,000 pages in a month with up to 600 x 600 dpi resolution. This printer is also multi-function: print, copy, and fax. It also has a scan to email function for convenience.
Another speedy output printer is the Lexmark XM5163. It can print up to 250,000 pages per month at a speed of 55 pages per minute. It can handle print on 17 paper sizes. It features a paper tray that accommodates 4,400 sheets of 20 lb paper. In terms of operating noise level, it boasts of only 56 decibels. This printer is built for heavy-duty use and durable to last for years.
Brother's top-selling printer is the MFC-L8900CDW model. It has print, scan, copy, and wireless networking capabilities. It produces 2400 x 600 dpi print resolution for both black and color ink outputs. Its printing speed is 33 pages per minute. In a month, it can produce 60,000 pages at most. It also features a Toner Save mode that helps save with toner cost.
Getting a printer would be an investment. So, take your time in purchasing one. Research on the available printers in the market. Consider the budget and the specs you need for your tax preparation business.
The Brother HL-L6200DW model is another monochrome print-only laser printer that is perfect for high-volume output. It's capable of printing 100,000 pages per month at the speed of 48 pages per minute. Also, it has a paper tray that holds 6,500 sheets as small as A6 size to Legal size. Similar to the HP LaserJet, it produces 1200 x 1200 dpi resolution. It may not be as fast as the HP LaserJet printer but it's cheaper.
All mobile businesses need a laptop. This is one of the pieces of equipment that each tax preparer should invest in. Various transactions are conducted daily through the use of the laptop: emails, purchasing of equipment or supplies, and marketing.
In the tax preparation business, having a laptop or desktop is mandatory. You would need it to keep records of your clients, prepare their taxes, and file those in the IRS e-File system.
Not all laptops are created equal. So, it's important that you know what specifications you need for your business. Budget is also a big factor. Getting the right laptop would mean finding one the fits your needs without overpaying for it.
The first consideration when buying a laptop or desktop for your tax preparation business is matching the required specifications of your tax preparation software. Preparing taxes will be more difficult if your laptop is not suited to your software.
The second consideration is the amount of software you need for your business. Maybe you need a laptop that matches your Point-of-Sale (POS) device. Maybe you need one that can store your client's large financial data. Identify the programs and amount of storage you need so you can fit the laptop's specifications to it.
Without other considerations, an ideal laptop or desktop should have at least an Intel i5 processor or equivalent. It should also have at least 4GB RAM and 256GB solid-state drive (SSD). These minimum specifications guarantee that your tax preparation software and other extra programs will run smoothly.
In the meantime, here are some of the recommended laptops and desktops for a start-up tax preparation business:
Priced at around $850, the Asus ZenBook 13 is a reliable budget business laptop. It's packed with an Intel i5 processor, 8GB RAM, and 256 SSD. What's great about this laptop is that the processor is the latest 8th generation version already. You'll most likely have fewer lags or delays when running multiple programs on this laptop. With its 13" screen and build, this laptop is very portable and easy to carry on business trips.
This great budget laptop retails at about $650 range. It packs power with its 8th generation i5 processor, 8GB RAM, and 256 GB SSD. It also has a full-size Ethernet port that helps you connect to business networks. Equipped with a touch screen, you can convert your laptop as a tablet for your clients' easy viewing. This is a great laptop to use when you have meetings with clients.
Mobility is Surface Pro 7's main feature. It only weighs 1.70 pounds. Detaching the keyboard can convert your laptop into a tablet. Again, it's a great way to showcase your client's tax forms for their checking. Beyond that, this laptop has a 10th-generation i5 processor, 8 GB RAM, and 256 SSD. You can also purchase a digital pen which is a bonus for when you need clients to log their e-Signatures.
If you like the first version of the Chromebook, you'll like Google's newest laptop Pixelbook. Similar to Surface Pro 6, it can be rotated 180 degrees and convert it into a tablet. It also comes with a digital pen so note-taking and capturing signatures are possible. Retailing at $979, you can have a 7th-generation i5 processor, 8GB RAM, and 128 GB SSD. What sets it apart is that its the first laptop integrated with Google Assistant.
A MacBook Pro can also be a great investment for your business. Brand new Macs can be a bit pricey, so you can check for renewed or refurbished units which cost about $800-$1000. The 13" MacBook Pro 2019 sports an i5 processor, 8GB RAM, and 256 GB SSD. However, before purchasing a Mac, try checking if it's compatible with your chosen tax preparation software. Most programs are only available in Windows OS. The online platform should work on Mac, Windows or Chromebook.
If you prefer to invest in a desktop instead of a laptop, you can use the Lenovo ThinkCentre M900. It has an i5 processor, 8GB RAM, and 256 SSD. What's great with a desktop is that you can purchase more than one monitor for increased productivity. Put up your client's data on one screen, and your tax preparation software in the other.
Professional tax software is the core of any tax preparation business. Purchasing one is non-negotiable if you would like your practice to perform at the optimum level.
There is a lot of professional tax software available in the market. All of them provide the same output: your client's tax returns. Despite this, there are many factors to consider when choosing a professional tax software.
Accuracy is essential when you are inputting your client's financial data. Ideal professional tax software should be user-friendly, which would lessen possible inaccuracies that could be from a misclick of a button.
So, how would you know if your tax program is user-friendly? Well, it has to have an intuitive user interface. This means any essential button or function should be available from the launching of the program. An example of this would have a quick access menu for all of the system's features.
Aside from the professional tax software's user interface, how it's accessed is also essential. Is the tax program only available as a desktop application? An excellent tax program would have a web-based application (aside from the desktop application) that you can easily access outside of your office. A web-based application can be handy for any last-minute revisions to your client's tax forms. Web-based applications have grown in popularity since they can be so secure and the updates happen without user intervention.
Choose a professional tax software that is compatible with different kinds of operating systems. It's better to plan and consider the longevity of your tax program. Advancements in technology have been faster in the past decades. You may suddenly choose to change your Microsoft OS PC to a Mac. Migrating data systems is always a pain. Lessen the possibility of having delays or missing crucial data when you choose a professional tax software that works well with both Mac and PC. Most professional tax programs are Windows-based unless you use an online platform.
Another key feature related to convenience is the data entry modes your professional tax software has. Most of the professional tax software has a "Form" data entry. In the program, you will be shown the editable tax form and then fill in the form as you would manually. Although it is practical to go through each detail line per line, it could take a lot of time.
However, some professional tax software has an "Interview" data entry function. Instead of filling in details directly on the tax forms, you fill in your client's data in a separate page. Details are grouped into categories. The advantage of this data entry mode is that it has a more natural Q&A between you and your client.
For example, one of the categories is Personal Info. When you interview your client, you'd ask them the details requested related to his info. Once you've entered your client's data on the appropriate fields and save the data, it will reflect on any tax form you would use. Afterward, you would double-check the tax form if other blanks need to be filled in.
Screenshot from CCH Small Firm Services | TaxWise 2016: Interview
An ideal professional tax software must be equipped with all the federal and state tax forms. Your business relies on it! It wouldn't be convenient if you have separate tax programs for your federal and state filing.
Most professional tax software has limited e-filing features. Depending on your subscription, you may only file tax returns up to a certain number. An ideal tax program would let you file as many tax returns as you can. When you're starting your business, you may think having limited e-filing access is okay. However, as you expand your practice and acquire more clients, it would be ideal to be able to file as many tax forms as you can.
For those tax programs that have limited e-filing access, if you go beyond the allowed volume, you have to pay a different fee. In the long run, this may not be cost-efficient for your business. Find a professional tax software that has unlimited e-filing included in your subscription so you won't have to lose opportunities of getting more clients.
When you're a new tax preparer, learning all the tips and tricks on your new professional tax software may not come as easy. Easy-to-understand manuals and guides should be readily available to you. Better yet, a friendly customer agent could be available to help you navigate through it.
When there's a new update on the program or with the IRS, there's a need to discuss the update with someone so you can fully understand it. Asking for advice from your tax software agents is a great bonus! You'll be assured that you'll get enough support to serve your clients better.
Last but not least, excellent professional tax software must be budget-friendly. Your budget may be the most crucial factor when you're starting your tax preparation business. Of course, this does not mean you will purchase the cheapest tax program you could find. No, you must find a professional tax software that brings equal value to its price. Remember, the professional tax software that you choose would be the core of your business. An ideal professional tax software would be one that has all the features you need at an affordable price.
UltimateTax is the best professional tax software for both new and seasoned tax preparers. Its features and services check off on all the factors that make tax software great.
UltimateTax provides easy-to-use software. Its default screen offers a series of icons on its toolbar at the top of the application. These icons have been placed for the most used items. You can choose frequently used links and shortcuts for better navigation.
UltimateTax also populates tax forms easily from saved data on the program. You won't have to constantly request for previous data from your clients. Whatever data was saved from your previous meetings, you can easily populate it on different tax forms available on the program.
Plus, UltimateTax has both English and Spanish versions. Set the program to the language you are most comfortable with.
UltimateTax also has an e-Signature feature. No need for your clients to travel all the way to your office to meet you to sign in. It delivers services with convenience in mind for you and your clients.
Another great feature is its web-based application. You can access UltimateTax's professional tax software by installing on your desktop or accessing it via the internet. This is a great feature if you prepare taxes from multiple places.
Additionally, UltimateTax has onboarding to assist you in your initial setup.
No need to worry about your hardware and software compatibility. UltimateTax is compatible with both Microsoft and Apple OS. Use UltimateTax Desktop 1040 with your Microsoft Windows OS. If you have a Mac or Chromebook, use the UltimateTax Online 1040. UltimateTax's desktop version can be installed on many workstations that are on the same network.
During the start of your tax preparation practice, you may only need one desktop version. But as your practice grows, you may need to install more professional tax software on your employee's workstations. UltimateTax does not require any additional fee for installing it. You can even save all tax returns you've prepared on your computer server for better data privacy and accessibility.
Plus, for UltimateTax Online 1040, updates on the tax programs are automatically downloaded and sync to your devices — no need to waste your time in downloading and installing updates.
Overall ease of use, UltimateTax provides great value.
Yes, that's right. UltimateTax has both the "Form" and "Interview" data entry modes. Using the "Interview" data entry mode makes it easier for both you and your client to fill in all types of tax forms. Once you've saved the data, you can quickly load all details in the tax form that you need.
Building rapport with your client is essential when you're doing business. Using the "Interview" mode, you can ask for your client's details per category instead of per line in the tax form. Your questions won't be awkward because of its natural progression.
If you're more familiar with the tax forms, you can choose the "Form" mode, instead. Either way, UltimateTax is flexible to make filling in data more convenient for you.
UltimateTax is updated with all of the IRS' new tax forms. You can be assured that all of the tax forms prepared using the program complies with IRS standards. This goes for both federal and state tax forms. Yes, UltimateTax is compatible with e-filing in all states.*
*When using an UltimateTax Unlimited package
Another UltimateTax great feature is its unlimited e-filing capacity. If you choose UltimateTax, you can offer e-filing to all of your clients, no matter the number. Expand your business and acquire more clients without incurring additional fees!
UltimateTax's unlimited e-filing feature even applies to your client's back taxes. It also applies to any tax return extension your client would ask.
UltimateTax prides itself on providing the best customer support for its customers. A knowledge base is set up so you can be updated with the latest trends in the industry. You also receive emails relevant to the tax industry. From November to December, UltimateTax offers one-on-one assistance, too.
Training videos and FAQs are readily available to help anyone use the program. You may even do practice returns to get yourself familiar with the program before dealing with any client. For first-timers, a setup assistant would be available to help you with the installation.
A dedicated 365 Service Phone Number is available for any of your inquiries. Get assistance using their toll-free phone support. During critical months, customer support is also available for extended hours. Not available for calls at the moment? Contact UltimateTax via email or chat, too.
UltimateTax has four products: the UltimateTax 1040 Online, UltimateTax 1040 Desktop, UltimateTax Online 1040+ Corporate, UltimateTax Desktop 1040 + Corporate and UltimateTax Pay Per Return. Each product is valued at different prices to fit any tax preparer's budget.
Compared to other professional tax software, UltimateTax falls under the low-to-mid price range. However, based on price and features comparison, there's no doubt that UltimateTax provides more value than the others. For any new tax preparer, investing in UltimateTax yields returns as you establish and expand your business. UltimateTax renews most of its customers from year to year.
In today's market, there's no business that does not deal with the internet. You use the internet to connect with your clients using email and messaging services. Banking and marketing are also done on the internet nowadays. Most importantly, you use the internet to file your clients' tax returns via UltimateTax.
In some towns, there's only one ISP. In others, you have different ISP options. When it comes to internet service providers, it all depends on your location.
Whether you only have one ISP option or you have several, choosing the right internet speed is what's crucial to your new tax preparation business. According to the IRS, it's recommended to have a high-speed internet connection for eFiling.
As of November 2018, the U.S. registered an average upload speed of 22.44 Mbps and download speed of 46.12 Mbps. Getting a minimum upload speed of 50 Mbps and download speed of 100 Mbps is good for a small business.
Aside from the upload and download speed, make sure the ISP you will choose has excellent customer service. Your tax software and e-File transmissions rely on good internet service. When your internet goes down, you want to be able to talk to someone from your ISP that you can count on.
TIP: Since most of your transactions will be done online, it's best to find a good and reliable ISP. Make sure to consult with your friends on a good ISP within the area. Also, find out recommendations from small business owners near your office or home.
Any business now needs IT services. However, when you're starting, you may not need a large amount of IT support. Prioritizing which services you need first is the key to maximizing your ROI with a small budget.
Beyond purchasing your laptop or desktop, you would need IT support to install the necessary applications to get it working. Your retailer would probably install the basic applications, such as your device's operating system.
Now, what about the other applications you need? There's your Microsoft Office or your iWork Suite. You also need your communication tools: Skype, WhatsApp, Outlook, Microsoft Teams, and Slack.
You would also need to install any of your equipment's software. You need to make sure your printer and scanner are connected. Eventually, you would also get your data server to have better data security. You have to make sure all your devices are connected to the internet for maximum efficiency.
If you only have one workstation to work on, you can do this by yourself. However, it takes time. It takes more time if you are not very adept with today's technology. That's working time you could spend finding new clients and working to build your brand and reputation.
Big companies hire their own IT support. This is not ideal for small businesses. According to Glassdoor, the average pay of an IT professional is $85,152 per year.
Instead of hiring an employee or doing it yourself, you could outsource your workstation setup to a third-party company. You can choose between a monthly subscription of technical support or a one-time work contract.
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|One-time Work Contract||
Consider getting technical support from companies that also provide laptop or equipment repair services. That way, you won't have to find a different company when something breaks.
Depending on your location, you may have a few options with IT services companies. Always check the company's ratings before deciding which one to trust your business with. Remember, whomever you choose will help you set up a huge chunk of your business.
One of the most essential tools you need is your business email. All correspondence to your clients and IRS will be done by email.
There is a lot of free email hosting service available now. However, not all can provide you with the data security you need. Plus, email hosts are competitive now, offering more robust features for your business.
Here are some email hosting services to consider:
GSuite is a more feature-packed service of the free Gmail that we know. For only $12 a month, you can get unlimited storage, 24/7 customer support, mobile device management and security, and your own company at the email address.
Aside from the email service, you also get access to Google's other features like GDrive, Calendar, Photos, Hangouts Chat, and GDocs like Sheets, Forms, and Docs. What's great is the GSuite is compatible with all device types. You can work from your laptop to your phone within seconds.
If you need too much storage space, you can get GSuite's Basic package for $5 a month with 30GB storage space.
Microsoft 365 for Business is similar to GSuite's features. The Office 365 Business Premium plan has 50GB mailbox storage for $12.50 a month. You also get 1TB file-sharing storage via OneDrive.
You also get access to Microsoft Office tools like Excel, Word, and Powerpoint. For their communication package, you can get your Skype and Microsoft Teams. All of these features are available on your workstation and your mobile.
If you don't need to install these features on your laptop, you can opt for their all-mobile version for only $5 a month.
Rackspace email hosting that's known for their robust customer service package. Support is available in 10 global centers with 3,000 cloud engineers on-standby if there's any trouble with the email hosting service.
Rackspace offers professional email hosting with your own company email address for $2.99 per month, per user. You will get Outlook, webmail, and mobile access with 25GB mailbox storage space. You also get unlimited aliases and group lists.
If you don't need too much storage space or extra features, you can get Zohomail's email hosting service for only $1 per month, per user. It comes with email hosting for multiple domains, mobile app, and business calendar functions.
You can also opt for their $3 per month, per user plan that includes online file manager, instant chat communication app, and online meeting software. You also get access to tools like Wordprocessor, Spreadsheet, and Presentation software.
Another service that you could outsource is your part of your marketing strategy. An advantage of outsourcing marketing services is that you won't have to pay the cost of hiring a full-time employee. Plus, you get to work with experts in the industry.
You may still handle other marketing aspects of your business, such as marketing events and face-to-face meet-ups with your target market. However, you can delegate your digital marketing to a third party company. Here are some marketing aspects that you can already outsource:
Unless you already have a specific idea of what your logo and brand would be, you can outsource and hire a graphic artist to render it all. A better idea would be for you to share those ideas with your graphic artist and let him make it visual or improve on it.
Depending on the graphic artist's rates and agreed work, you'll get at least three options for your logo and brands. You can further discuss revisions to get the logo you want.
Remember, your logo is also crucial to your marketing. It'll be part of your business cards, official stationery, and ads. So, when you choose the graphic artist that will handle your logos, make sure you've already checked his previous works. You need to find someone whose visual style resonates with yours.
Keep in mind your target market, too. Tax preparation is a serious and professional business. Do you think the previous works of the graphic artist shows this kind of professionalism? You'll need to partner with an artist that can get this message across through design.
Nowadays, your website is equal to your business card. If a client wants to know more about your business, she will look at your website. If you don't have a website, the client may think twice about the legitimacy of your business.
Unless you are a former web developer, building a reliable website is not easy. Instead of spending hours figuring out how to work on multiple codes to make one, hire a company that does website design.
Browse for companies (or freelancers) that offer this type of service. Find out what services they provide and their rates.
Also, browse through their portfolio. Find out what websites they've made. You'll soon find out that most of their website design has a certain feel or look. You can decide whether that feel or look fits your business' design.
Don't forget to use their clients' websites. Click on their menus and buttons. Check what works and what doesn't. Reflect if you were satisfied with how the information was presented on the website.
After some website surfing, you'll also get a sense of what you want for your own website. Make sure to take note of any feature or design you liked, so you can easily communicate it with your hired outsource web designer.
Now that you have your website and your logo design, you should consider getting help to run your web marketing. The next step, in terms of marketing, is getting customers to click on your website.
This is where Search Engine Optimization (SEO) comes in. It's the process of getting quality and quantity of web traffic into your website using keywords. The goal is that when someone googles "tax preparer" or "tax preparation near me," your website becomes one of the top results.
Once your website is one of the top results, there's a big percentage that a client will click on it and learn more about you. Now, your website must sell your tax expertise and convince the client to hire you as a tax preparer. Web marketing services take care of the SEO of your website, so you can get more clients to hire you.
SEO and its processes, such as SEO link building, take time and dedication. It's better to outsource these types of web marketing tasks to experts like The Gallas Company.
The Gallas Company is a digital marketing agency based in Florida that specializes in web marketing services. Despite being based in Florida, The Gallas Company caters to companies in different parts of the US. It's a no-fluff, results-driven, versatile web marketing service that builds relationships with each client.
You'll get access to regular reporting such as SEO Strategy, KPIs, Google Adwords, Google Analytics, and Facebook Ads. Get key consultations on your web marketing through Competition Analysis & Review, Strategic Product Offering, Search Engine Optimization Strategy, and Social Media Strategy.
Consider looking into their Partnered Marketing strategy. The Gallas Company works with you to understand your business, your goals, and set up a long-term marketing strategy. Client engagement varies depending on your business needs.
Get a web marketing service that produces results. So, you can spend more time on your business' daily operations and other client acquisition strategies.
Before talking to any potential clients, you must have developed marketing tools that are ready to use.
Your brand defines the essence of your business. The Dictionary of Brand, written by Marty Neumeier, describes it as "a person's perception of a product, service, experience, or organization." He further elaborates on the definition in his The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. He states, "a brand is a person's gut feeling about a product, service, or organization."
Establishing your business' brand is essential when it comes to marketing it. It's a communication tool from your company to your existing and potential clients about your products and services. It relays what customers should expect from your business.
So, your business' brand is more than your logo, store design, or even your product. It has to communicate what your business is committing.
For a tax preparation business, what commitments should you highlight?
Consider the descriptions above. Identify which ones you want to emphasize. Aside from that, reflect on what makes your business different from the others. Knowing what processes you do differently can be a good thing to highlight against the competition.
Knowing your market is crucial for when you do marketing for your new tax preparation business. If you know your target audience, you will be able to set the tone of your marketing strategies. For example, what type of marketing language or tactics you need for clients who are employed and filing their income tax? How about for clients who own small businesses?
Find out what clients value when it comes to tax preparation in your area. For example, they value accuracy and reliability. They may also appreciate excellent and accessible communication about their taxes since most of them would not be experts. It's better to focus your marketing messages on your skills in helping your clients understand their taxes.
For corporations and big businesses, you may want to learn more about each businesses' niche or specialization. This may take time. So, most often, tax preparers who work with corporations choose to specialize in specific industries. For example, a tax preparation company may solely work on manufacturing companies, and another would specialize in restaurant businesses. In this case, you can highlight your company's expertise when you know your target audience.
Remember, you must be aware of what type of tax preparation services you'd offer your clients. Based on the type of tax returns that you will specialize, you can identify who are your primary clients.
Once you've identified your brand and narrowed down your target audience, you need to plan how you will communicate those effectively.
Nowadays, both small and big businesses need a website. Consumers have adapted to the digital age. In 2019, 97% of consumers go online to find local businesses instead of printed directories.
Websites help in communicating your products and services to a wide range of clients. When someone needs a service, most often, they will google and find a company for it. Aside from that, a website is an excellent tool to showcase your products and services. It also helps your clients find and contact your office. A good website will communicate to your customers what services you offer. It's also a good venue for them to contact you and book an appointment.
Building a good reputation in your online profile is also an excellent way to attract new customers. Existing clients could share testimonials and online reviews. According to a survey by Dimensional Research, 90% claimed that reading positive online reviews influenced their decisions to purchase a product or service.
Search Engine Optimization (SEO) works well in building your website's online presence. Consider outsourcing web marketing services so you could get into the top search results when clients try to find businesses related to tax preparation.
A good way to market your new tax preparation business is also to use traditional marketing tools. Despite being in the digital age, traditional marketing strategies still work; especially for businesses centered in service like tax preparation. It works because taxes, although generic, are always personal. So, when looking for clients, you need also to use tools that have specific personal touches.
Attending conferences and meeting people is an excellent way to market your tax preparation business. When it comes to providing services, getting one-on-one time with potential clients make more significant impacts.
Take note: do not expect to market your tax preparation business in IRS conferences. Instead, go to conferences where your clients are. Is your target market small businesses? Attend franchise expos or Chamber of Commerce meetings. You should also join the Chamber of Commerce's after-hours events or breakfast meetings. Join local groups and get to know other members, too.
When available, volunteer or sign up to be one of the event's speakers. It's a great opportunity for you to showcase your expertise and bring interest to your business.
Investing in giveaway items is useful for when you attend networking events or conferences related to your industry. These items help you become top of mind when tax season comes.
Send out a postcard to remind potential clients that tax season is coming. A potential client would appreciate the reminder and check out your business.
Whether you're acquiring first clients or wanting to add some more to your current roster, developing promos can drive interest to your company. Consumers show a lot of interest when they're told that they can save money. Give an incentive for clients who does early tax filing. If you offer bank products, try a limited-time offer discount.
However, when it comes to promos, do not limit yourself with tax-related items either. Think outside the box. Dealing with taxes is often stressful; so, why not raffle off a day at the spa for your clients?
Run promos and incentives to get your clients interested, and then deliver exceptional service so they'd stay.
Now that you've established the marketing tools that you'll use, you can focus more on targeting potential clients.
The first clients you should consider acquiring are your family and friends. Why? It's because you have established trust and a good reputation with them even before you've approached them to offer your services.
Building a tax preparation business is all about service. The biggest hurdle of acquiring clients is establishing trust. With your family and friends as clients, you won't have to worry about it. Instead, you can focus on providing excellent service, which your clients could rave about. Offering your service to friends and family is a good way to start to develop your own process. All successful businesses are built on established and effective processes.
Another benefit of having your friends and family as your first clients is the feedback that you can receive for your services. There won't be any hesitation from you or your client to share what was good and bad from your transactions. Their feedback will help you improve your services, which you could advertise to get more clients.
So, how do you ask your friends and family to be your clients? Look into your immediate circle of influence. Contact your Church members, organizations, school friends, and relatives. Reach out to them and share that you are starting your own tax preparation business.
For those who are employed, offer to prepare their income tax returns. If you know anyone who has a business, you can offer to process their Tax Form 1040's. If you already have a business and would want to expand it by adding a tax preparation service, reach out to your existing clients. You can also offer to prepare 1099s for their businesses, too.
New York Times reported that an average American knows about 600 people. So, you don't have a lack of people to market your business to. However, it's not the number of your connections, but rather the quality that matters in marketing.
There are four types of people that we know: acquaintances, proximity friends, close friends and family or relatives. All of them are potential clients. Now, what's important is to understand how you could approach them to convert them into your business' clients.
There's great potential in marketing when you meet someone for the first time. Most often, people you just met would have conversations about basic information like where you grew up or what do you do. Steer your conversation about your business to inform your acquaintance of your services. Casually share the services you offer and establish your expertise during the conversation.
Sometimes, acquaintances do not want to talk about business throughout the conversation, especially if you are not in a business or networking setting. In this case, it's better not to dive into your business first-hand. Get to know the person's needs first.
For example, when you're asked about what you do, say, "I have a tax preparation business. You probably work with a tax preparer already." When they answer yes, start asking about his relationship with his current tax preparer. Find out what he thinks is lacking from his current preparer's services. Identify if you can fill in those gaps. Then, talk about how you can provide those services for him.
Friends, you know from work or your commute but do not have enough connections, are called proximity friends. These are the people you say hello and chat briefly on the train or in the supermarket. Since you do not have similar interests, how do you broach the subject of asking them to be in business?
A good way to introduce your business is by striking up a conversation about a general problem related to your business. Identify the issues your friend is having with their existing provider. Relate to them and share the difficulties you've encountered about preparing your taxes previously. Emphasize how you found a solution that you apply via your business. Make sure to give your business card after your conversation.
After your conversation, invite your friend out to lunch so you could talk more about how you can help them. This way, you can establish more rapport and build a deeper relationship with them.
Having conversations with your close friends is easy since you've developed trust and connection over time. They are the kind of friends who you've shared interests, and you've spent significant events in your life with them. In this case, asking for their help in your business all about timing.
Share your business during the planning stages. Seek advice from them about small details. Afterward, ask them to consider using your services to help with your business.
When you ask them, make sure to emphasize how good you are with your work. Remind them how you are an expert in your field. Give examples of when they were able to witness (first-hand) how you value your work.
However, be mindful of how you ask your close friends. Don't pressure them into doing business with you. If they turn you down, ask them to remember you when they change their minds.
Your family and relatives may be the easiest to ask for support. Offer them your services, such as working on their income tax returns. If they cannot give you their business, ask them to recommend you to their friends.
Once you've converted your friends and families as clients, deliver the quality of service you've promised them. Don't be complacent that since you already have a personal relationship with them, you won't treat them like a real customer. The key to building a good reputation is making sure you do an exceptional job that your clients, whoever they may be.
After building a good working relationship within your immediate circle of influence, the next step is to acquire clients through referrals. Your current clients could vouch for your excellent work. Then, they could recommend you to their family and friends.
Your previous clients' testimonies are valuable to the marketing of your services to new potential clients. According to a 2015 Nielsen study, 83% of online respondents from 60 countries prefer to get products and services that were recommended by friends and family. Word-of-mouth marketing is still the most reliable type of marketing for consumers.
One more benefit of acquiring clients through referrals is its cost-effectiveness. Your primary investment is providing excellent service to your previous clients. One that would be impressive enough for them to start talking about you to others.
Now, all you have to do is ask. Here are some of the ways on how you can ask your previous clients for referrals:
Once you've built a good working relationship with your clients, ask them if they could refer you to their friends and family. Better yet, ask them if they know anyone who needs your services. Ask them for referrals through email, phone calls, or in-person. You can even get creative by adding a note at the bottom of your invoices. That way, your clients can be reminded to share leads with you.
If your clients have given you referrals, take the time to thank them. Having a tax preparation business is more than just crunching the numbers, it's about building relationships. Send a handwritten note or thank them in person. Clients most likely continue giving referrals when they know they were appreciated.
Everyone likes getting a gift. Step up your thank you's through giving gifts. Whether it's a simple gift like chocolates or a gift card, your client will appreciate it. Tell your client that you'll provide an incentive for every good referral they give. Aside from wanting to recommend you to others because of your excellent service, they'll also be motivated by the gift they'll receive in return.
Give your existing clients a chance to earn by setting up a referral program. It may be similar to offering incentives, but in this case, you can offer a percentage of a successful sale. You can also provide discounts on your services when a client's referral uses your services, too.
Your clients will be motivated, not only to submit referrals but also to close the sale. They can help you by convincing their referrals to consider your company based on their excellent working relationship with you.
If your clients do not have any referrals for you, ask them to for their testimonials. Ask them to share your website or leave an online review to spread the good word about your tax preparation business.
You can also ask your clients for permission to create a case study based on their transaction with you. Writing a case study shows readers how you would handle particular tax problems, which may be relevant to them. You can discuss this specific case study during conferences or write a blog on your website. Assure your clients that you won't reveal any personal information when you create one.
Beyond your clients and their referrals, you can acquire clients by marketing to your niche. With both traditional and digital marketing, there are lots of ways to reach new potential clients.
Another way to market your tax preparation business is through networking with professionals. Reach out to industries that are related to tax preparation such as insurance, real estate, and banks. Professionals within these industries have possible clients that could need your company's services. Offer them your referral program to get an introduction to key clients.
With a tax preparation business, you would want to show potential clients that you have the know-how to get the job done efficiently and effectively. You can achieve this through both traditional and digital marketing.
Volunteering or participating in conventions as a speaker is one way to share your know-how. You could talk about a tax problem and explain how you would solve it. If you cannot be a speaker, participate in the conference by sponsorship. Set up a booth and start talking to attendees about your tax preparation business. Try to have an "Ask Me About Taxes" booth, where attendees can come up to you and ask your questions related to tax.
Another way to showcase your know-how is through content marketing. Write a blog or create a podcast where you discuss tax topics. Find out what questions your potential clients need to know and start talking about it in forums and blogs as an expert. What's good is that you can direct those readers and listeners to your website, and they can learn more about your tax preparation business. Connect through Facebook, Instagram, and Twitter. Use popular social media sites to share your knowledge.
When tax season is near, reach out to local TV news stations or talk show and ask if they would like to do a piece on taxes. You can also reach out to radio shows and local newspapers, in case they want to do a feature on you. If you can, invest and get a paid spot on that TV segment, radio show, or newspaper feature.
A good marketing campaign is utilizing available marketing tools and strategies. Assess your market and goal to find the right tools that you can invest it. Some marketing campaigns pay off immediately, while others take time. Research and find out which ones you can do within the budget you've set.
As a tax preparer, you need to understand the tax codes. It's the fundamental knowledge for working in the industry. But, of course, you can't know it all. There are many various tax codes for different industries. This is where specialization comes in.
Additionally, the biggest challenge a tax preparer faces is knowing where to find the information. Of course, getting regular updates straight from the IRS is ideal. Visit the IRS Tax Code, Regulations, and Official Guidance page as references to the tax codes and laws you need to be familiar with. Make sure to follow Publication 17, the official IRS publication for tax preparation on individual tax returns.
IRS also regular updates through the Publication 1345. Another reference that you need to keep checking is the IRS Circulars. Check the Circular 230, which is required by all professional tax preparers. If there is a new update from the IRS, you may want to confirm your understanding by taking continuing education courses.
If you want to continue enriching your know-how on tax codes, the IRS also offers classes under the Voluntary Annual Filing Season Program (AFSP). The program is designed to incentivize non-credentialed tax preparers. They offer Continuing Education (CE) that helps broaden your understanding of the tax code. If you chose to participate, you would need to complete 18 units of CE every year. For your convenience, you can finish your CE credits online. Work on your units at your own pace, anytime, and anywhere.
Once you complete the 18 units and pass the test, you will receive a completion certificate from the IRS. You will also be included in the tax preparer public directory. Being part of the IRS' public directory is their way of recommending you to potential clients.
Aside from the AFSP, continue learning about the tax industry by attending conferences and events. Interact and participate with other tax professionals. Listen to other tax professionals whenever they discuss their case studies. Understand their methods and analyze how you can incorporate them into your own processes.
Remember, as a tax preparer, it is your responsibility to know and be up-to-date with the tax codes. Your clients will depend on your expertise to solve their tax filing issues.
Some people consider tax preparation as an easy career. People focus on perks such as working only from January to April or working from home. There's also a misconception that with tax preparation software, tax preparers only need to input a client's data and that's about it.
However, this is not the case. Tax preparation software is a valuable tool, but it's not the solution to all of your clients' tax cases. A tax preparer should not be too reliant or dependent on the software that he uses. The tax software is a tool to help tax preparers get the job done efficiently.
A tax case is like a puzzle that a tax preparer must solve through the understanding of your client's data and the tax codes. Each tax case may have a lot in common, but treatment for each case is different. Thus, it's not just merely inputting data on the tax preparation software.
The tax preparation business is very personal. Clients entrust tax preparers with their personal information and financial data. So, when clients look for a tax professional, they are looking for someone who they can trust.
As a tax preparer, you have to build relationships to create that trust. You also have to work on a solid reputation. Here are the attributes you need to aim for if you want to succeed in marketing yourself as a tax preparer:
Build a reputation that shows off your expertise and credibility. A client needs someone who can help them navigate and understand their taxes. Gain confidence through learning the ins and outs of the tax industry; especially, the tax codes.
Taxes are not something that needs flash or grandiose. It's a reality that everyone needs to face. So, clients are not looking for tax preparers who simply impress them with freebies. They are looking for someone honest and reliable.
The tax season is only from January to April. However, clients sometimes need help with taxes during the off-season. A good tax preparer can be relied upon for consultations even during those times.
Clients also need honest tax preparers. If there's a problem with their taxes, clients would want to know if you can tell them straightforwardly. If there's an issue with taxes, it is better to face it head-on and immediately because there could be penalties involved. Clients would want a professional who is not afraid to inform them of the issues and come prepared with solutions.
Clients also look for tax preparers that they can relate to. Apart from sharing their financial documents, clients need to discuss their financials face-to-face. Of course, most of the information is sensitive and confidential. New clients have a hard time talking about these issues with a stranger. So, a tax preparer must know how to build good rapport and relationships with clients.
Aside from being reliable, clients also look for excellent customer service. Tax cases do get complicated. Clients will ask a lot of questions. Beyond filing taxes, clients also need to know the next steps. If they get any letter from the IRS, they would need someone who can help them handle it.
Excellent customer service also does not end with tax-related issues. As simple as getting help to get your services as a tax preparer or paying for your services. These are business-related items that should be easy for your clients to deal with. If problems arise, you should be able to provide help.
Once you've started your tax business, you always have to think about how it can grow. When you invest your money into buying pieces of equipment, services, or tools, you need to get the ones that'll fit your budget and still be the best one there is. The key is finding what would be a good value for your money.
This is especially important when you decide on which tax software you will purchase. You need to find reliable, accurate, and easy-to-use tax software that provides the best value for your investment. Remember, you are not just purchasing a program for your office. You are purchasing the core tool in which you will build your entire business.
There are many factors to consider when choosing your professional tax software. There's the program's price, accuracy, ease of use, and features. Aside from the program itself, you also have to find one that gives the best support.
UltimateTax has great features at the most affordable price. You can choose between its products: UtimateTax 1040 Online, UltimateTax 1040 Desktop, and UltimateTax 1040 Desktop + Corporate. You can check each products' features to find one that fits your business the best. All of which come with Smart Diagnostics, State Modules, Context-Sensitive Help, Interview Mode Entry Forms, Easy-to-use interface with its own User LaunchPad, and Year-round Support.
Another advantage of getting UltimateTax is its bank products. You can earn more and give more solutions to your clients through bank products from trusted banks like Santa Barbara TPG and EPS. You can even cut costs and get your UltimateTax software free for next year's tax season if you can sell 30 or more bank products in one year (using UltimateTax and Santa Barbara TPG).
If you need to know more about how UltimateTax can help your business grow, check how UltimateTax fares when compared with other available tax software. You'll see how much value this professional tax software can provide to your new business.